Google’s $2.1bn Fitbit deal hits roadblock as EU launches probe

A bid by Alphabet Inc’s Google to take on Apple and Samsung in the wearable innovation market by purchasing Fitbit hit an obstacle on Tuesday as European Union antitrust controllers dispatched an examination concerning the $2.1bn bargain.

The move by the European Commission on Tuesday came in spite of Google’s promise last month not to utilize the wellness tracker’s information for publicizing purposes in a bid to address contest concerns.

A bid by Alphabet Inc’s Google to take on Apple and Samsung in the wearable innovation market by purchasing Fitbit hit an obstacle on Tuesday as European Union antitrust controllers dispatched an examination concerning the $2.1bn bargain.

The move by the European Commission on Tuesday came in spite of Google’s promise last month not to utilize the wellness tracker’s information for publicizing purposes in a bid to address contest concerns.

“As we do with every one of our items, we will give Fitbit clients the decision to survey, move or erase their information.”

The arrangement has drawn analysis from medical care suppliers, wearables opponents and protection advocates.

Fitbit has a three percent portion of the worldwide wearables market as of the primary quarter of 2020, a long ways behind Apple’s 29.3 percent share, and furthermore following Xiaomi, Samsung and Huawei, information from statistical surveying firm International Data Corp showed.

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